C2 Consulting Inc in China
Truth Consultants Limited

Mission

Our mission is to assist foreign companies, either established or planning to establish operations in China, to achieve their business objectives by providing consultancy services targeted to improve the efficiency and effectiveness of their China operations.

All Eyes On China

Since China’s Open Door Policy in 1979, a significant number of companies re-prioritized their investment and growth strategy to venture into China. Some see the huge market opportunity which has been untapped for many years when China was closed to the outside world as a growth engine to continue to propel the company to new heights. For many international companies, this is particularly important given operations in other economies have either leveled off or decelerated in the rate of growth, and in some cases suffered declines in revenue and profitability. Others see the significantly lower labor cost as a way to leverage offshore manufacturing, cutting product cost and therefore driving better gross margins and operating profits. Regardless of the business drivers, companies have flocked into China.

Opportunity or Risk

Many foreign companies have been successful in their China venture. Through careful planning, building and nourishing the right relationships (‘GuanXi’), and great focus in execution, companies like IBM, HP, P&G, Coca Cola, NCR to name a few have realized major benefits from operating in China. But behind these highly publicized successes there were many costly failures which went unnoticed.

Typically, western companies who enter into China summarize their experiences as “exploratory”, “dynamic” in addition to “full of surprises”. There is always something “new” that may take you off course if you are not experienced and focused in this environment. Some of these include:

  1. Language, culture, value system, business ethics and communication differences
  2. Transparencies in governing rules and polices coupled with the interpretation discretion as well as flexibility that various level of Government may have
  3. Difference in accounting and legal framework and the lack of understanding of such
  4. Lack of development programs to transform the low cost yet less experienced labor force into a high skill, process oriented team focus on quality output, effective cost and timely deliveries
  5. Lack of quality distribution infrastructure to capitalize the market and the supplier chain opportunities

C2 Consulting Inc is here to assist your organization achieve greater levels of success in China.

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